mood board

Why Mood Boards Are Good For Your Brand


Mood boards help communicate visually how your brand might feel. Creating a mood board involves the collaboration between you and your designer. What do you think your brand should represent visually?

It’s a good place to start when embarking on a new project like creating your visual identity. The process of creating a mood board is part of the foundation and communication between you and your designer, it helps both of you stay on the same page visually.

Crafting a concept for your project begins with creating a mood board. Branding mood boards can contain images, textures, patterns, typefaces and other design elements.

To get started, the first thing you might be asked by your designer if you decide to hire one is to create a private Pinterest board that only you and your designer can view. Start pinning your inspiration keeping in mind your brand value and audience.

You don’t have to stick to the online realm, you could also take photos outside that may convey the feel of your brand. This will help your designer get a better sense of what you gravitate towards and build the mood board from what you pinned or photos you’ve submitted.

Things to consider when making an effective mood board, don’t set limits and don’t hold back. This is the time to explore and be creative. The more detailed and specific you can get the better. For instance, if you are drawn to an interior layout design online that has a pattern you love, make sure you add notes that point out what you loved about the interior photo. This way your designer can zoom in on the elements that are most important to you.

It is great to break out of the box once in a while and creating mood boards is no exception. Try moving beyond what’s available to you online and consider the physical world around you and what inspires you about what you see.

The best think about mood boards is that they are fun to create and are inspiring!

mood board

Until next time create what you love and stay inspired!


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